As a marketing professional you would want every possible advantage in marketing your properties as well as your business. You may be looking at marketing as a way of meeting all your clients’ requirements and at the same time getting value in return. But are you really equipped with the tools to give you that marketing edge that will help you cut through the massive competition?
There has been continuing problems in establishing and maintaining standard practices to improve sales and at the same time stay competitive. So how do you look for strategies that can be used and adapted to help you become more than a Sales Person i.e. become Better Marketers?
Simple – follow the 6 easy steps below for the successful execution of all your marketing initiatives.
1. Building a Successful Marketing Proposal
A good marketing proposal can be your best branding and sales tool. A marketing proposal should be appealing and catchy enough to grab the attention of your prospects. It should address the, who, what, where, when, and how much – questions about all marketing initiatives. In short, letting your clients know about all the things your business can provide to them.
- Create templates depending upon your target audience
- Develop the structure for the proposal and, if necessary, the proposal presentation.
- Your proposal represents you and your company, so pay attention to branding
- The proposal should have an executive summary and report body
- Develop a strategy to differentiate your company
- Prepare document in the appropriate format. If the client requires a particular structure, then use it.
2. Creating and Managing Property Database
A full-fledged property database not only helps in providing complete information to prospects but also adds value to your credibility. Store and update your property information and documents in one central location which should be easy to update and edit. This helps to easily merge property information with marketing templates to create database driven print or web materials.
- Target the type of properties in the particular location
- If you are planning to maintain the property database in a spreadsheet, determine the field names
- Search properties on local property listing exchanges such as Loopnet, Costar etc.
- Search for more location specific websites
- Prepare standard documents for data entry
- Input data into the spreadsheet
- Advertise your listings on Loopnet, Costar etc.
- Maintain data by updating them in a cycle of 30 days
3. Developing and Maintaining Contact Database
Names and addresses of prospects is merely a list unless it is coupled by additional information. By maintaining your list as a database, you can segment in many ways for targeting, which in turn will improve the productivity of your offers. You can group the database to isolate the segment of your list most likely to respond to a particular offer.
- Determine the Target market/city/state/country (Location)
- Determine the segmentation of contacts and list them down (Owner, Broker etc.)
- List down all the brokerage companies
- Find out all the news articles which lists down brokerage firms (easy source of companies)
- Start collecting contact data from each of these companies in a spreadsheet once you determine the fields
- Create standards
- Collect email addresses as a part of the process
- Once the data is ready, update contact details once in 6 months or 12 months based on the market situation
There has been continuing problems in establishing and maintaining standard practices to improve sales and at the same time stay competitive. So how do you look for strategies that can be used and adapted to help you become more than a Sales Person i.e. become Better Marketers?
Simple – follow the 6 easy steps below for the successful execution of all your marketing initiatives.
1. Building a Successful Marketing Proposal
A good marketing proposal can be your best branding and sales tool. A marketing proposal should be appealing and catchy enough to grab the attention of your prospects. It should address the, who, what, where, when, and how much – questions about all marketing initiatives. In short, letting your clients know about all the things your business can provide to them.
- Create templates depending upon your target audience
- Develop the structure for the proposal and, if necessary, the proposal presentation.
- Your proposal represents you and your company, so pay attention to branding
- The proposal should have an executive summary and report body
- Develop a strategy to differentiate your company
- Prepare document in the appropriate format. If the client requires a particular structure, then use it.
2. Creating and Managing Property Database
A full-fledged property database not only helps in providing complete information to prospects but also adds value to your credibility. Store and update your property information and documents in one central location which should be easy to update and edit. This helps to easily merge property information with marketing templates to create database driven print or web materials.
- Target the type of properties in the particular location
- If you are planning to maintain the property database in a spreadsheet, determine the field names
- Search properties on local property listing exchanges such as Loopnet, Costar etc.
- Search for more location specific websites
- Prepare standard documents for data entry
- Input data into the spreadsheet
- Advertise your listings on Loopnet, Costar etc.
- Maintain data by updating them in a cycle of 30 days
3. Developing and Maintaining Contact Database
Names and addresses of prospects is merely a list unless it is coupled by additional information. By maintaining your list as a database, you can segment in many ways for targeting, which in turn will improve the productivity of your offers. You can group the database to isolate the segment of your list most likely to respond to a particular offer.
- Determine the Target market/city/state/country (Location)
- Determine the segmentation of contacts and list them down (Owner, Broker etc.)
- List down all the brokerage companies
- Find out all the news articles which lists down brokerage firms (easy source of companies)
- Start collecting contact data from each of these companies in a spreadsheet once you determine the fields
- Create standards
- Collect email addresses as a part of the process
- Once the data is ready, update contact details once in 6 months or 12 months based on the market situation
4. Building high impact marketing collateral
Rich, relevant and effective marketing materials are very imperative to develop your business. It is an effective way to introduce real estate business.
- Create powerful design templates for flyers, postcards, brochures, e-book presentation etc.
- Uniqueness is the key to success and this is accomplished by ‘Branding’
- Incorporate attractive images and well written content to encourage and gain clients
- Seek good marketing collateral print services. Online print services provide options on sizes, color, quantities.
- Make the marketing materials available to buyers to promote interest in your property
5. E-Mail Campaign
E-Mail marketing is now considered an excellent way to advertise properties. More and more companies are turning to email to conduct marketing initiatives as it is the most effective form of online promotion. It helps you to quantify the number of emails opened by your recipients and the number of times your embedded links were clicked. By enabling you to measure the level of your recipient’s interest, email campaigns help you to alter your strategies to boost the response rates.
- Create a list of your target customers
- Knowing their needs, wants and interests will be helpful to discover what encourages them to take actions
- To avoid spam make sure these customers have agreed to or, are loyal to receive the email
- Avoid purchasing contact lists from third party sources
- Based on the selected target audience, determine the kind of campaigns to be used: newsletters, press releases, event invitations, holiday or seasonal promotions, new product or service announcements etc.
- Determine the best time the target audience is most likely to open and read your email
- Midday delivery is better than mornings or evenings
- Determine the right day of the week to send out campaigns. Usually Tuesday and Wednesday bring better results as compared to other days
- If the target audience is diverse, carry out some testing to determine the right timing
- Get the report on the email campaign
- Analyze the results obtained and compare them to the previous email campaigns results. This will help you to determine whether the goals of current campaign were achieved
- Based on the results, outline strategy for new campaign
6. Company Website
A company without a website is like doing business without a visiting card. An impressive website helps create a killer impression about a company. Apart from the design the most vital element is to make sure that your website is search engine optimized. Search engine optimization is important to a business as 90% of all online traffic is achieved through the various search engines. Therefore, the key to success is to know how well you can properly market your company through search engine optimization.
- Evaluate your website to make sure it creates a killer impression about your company.
- If your website lacks content, start with that.
- Determine your brand image
- Always try to get a dedicated IP for your domain. Use a host company that is reputable
- Improve your websites search engine ranking by getting a variety of one-way links with keywords to your site
- Make sure that it’s easy for search engines to index your website
- The pages of your website should be search friendly
- Give unique title and meta tags for each page
- Incorporate keywords in the title, description and H1 tags
- Customize the way your listings appear in search engines
- Apply advanced techniques to get your difficult-to-index pages fully listed
- Simple text file will ensure more targeted Web page indexing
- If you weren't already blogging, set up a blog
Repeat the strategies that work best, the results will compound over time.
For more information, please contact us at:
MindMatrix Inc, 2403 Sidney Street Suite 150 Pittsburg, PA 15203
Ph: 412.381.0230Fax: 412.774.1992E-mail: Khera@mindmatrix.net Web: www.mindmatrix.net
MindMatrix Inc, 2403 Sidney Street Suite 150 Pittsburg, PA 15203
Ph: 412.381.0230Fax: 412.774.1992E-mail: Khera@mindmatrix.net Web: www.mindmatrix.net
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