Are you looking to reposition your brand in the market…then here are a few things you could consider.
Customer is at the core
The economic turmoil of last few years has caused a transition on the branding side. Consumer expectations have heightened and lots of competitors are vying for business, many trying to regain their footing in the market post recession. Consumer’s faith in brands and brand-names has taken a hit as well. In this situation, you need to convey that you can deliver to match consumer expectations. Putting this message across through advertisements and marketing campaigns won’t be effective anymore. You need to adopt a customer centric approach to your way of doing business.
Add value
Look for areas where you can add value to your customers. Communicate to them that you are a value adding brand. And…the most important thing here is, to define value on customer’s terms. It is important that your customers see you as a value adding brand, because they are the ones who determine what’s value adding and what’s not.
Stay updated
Consumer behavior has changed a lot over the last few years. Today’s consumer is more informed and educated can ever before. It is not uncommon for consumers to get peer reviews before they check out your brand. The key is to stay updated with the client behavior and modify your branding strategies accordingly. For example, currently, social media is the big thing on consumer behavior front. Consumers discuss you and other brands online, and such discussions shape your brand image. You too should get your brand on social media sites and start connecting with customers there.
Be Consistent
With various new media coming into the picture, there has been an increase in the customer touch points. Make sure that you project a consistent brand image every time you connect with them. Your brand logo, communication style, template designs and color codes should be identical whether on Facebook or on e-mail.
Passion
And lastly, work towards your branding mission with passion. When you’re passionate about something, it shows. Let customers know that you are serious about providing them value and that when you say you place customers at the core of your business, you really mean it.
_________________________________________________________
MindMatrix is a leading provider of marketing automation software programs and marketing support services including creation of marketing materials and Virtual Assistant services.
For more information, please contact us at:
MindMatrix Inc|2403 Sidney Street Suite 150 |Pittsburg, PA 15203 |
Ph: 412.381.0230|Fax: 412.774.1992|E-mail: Khera@mindmatrix.net| Web: www.mindmatrix.net
Customer is at the core
The economic turmoil of last few years has caused a transition on the branding side. Consumer expectations have heightened and lots of competitors are vying for business, many trying to regain their footing in the market post recession. Consumer’s faith in brands and brand-names has taken a hit as well. In this situation, you need to convey that you can deliver to match consumer expectations. Putting this message across through advertisements and marketing campaigns won’t be effective anymore. You need to adopt a customer centric approach to your way of doing business.
Add value
Look for areas where you can add value to your customers. Communicate to them that you are a value adding brand. And…the most important thing here is, to define value on customer’s terms. It is important that your customers see you as a value adding brand, because they are the ones who determine what’s value adding and what’s not.
Stay updated
Consumer behavior has changed a lot over the last few years. Today’s consumer is more informed and educated can ever before. It is not uncommon for consumers to get peer reviews before they check out your brand. The key is to stay updated with the client behavior and modify your branding strategies accordingly. For example, currently, social media is the big thing on consumer behavior front. Consumers discuss you and other brands online, and such discussions shape your brand image. You too should get your brand on social media sites and start connecting with customers there.
Be Consistent
With various new media coming into the picture, there has been an increase in the customer touch points. Make sure that you project a consistent brand image every time you connect with them. Your brand logo, communication style, template designs and color codes should be identical whether on Facebook or on e-mail.
Passion
And lastly, work towards your branding mission with passion. When you’re passionate about something, it shows. Let customers know that you are serious about providing them value and that when you say you place customers at the core of your business, you really mean it.
_________________________________________________________
MindMatrix is a leading provider of marketing automation software programs and marketing support services including creation of marketing materials and Virtual Assistant services.
For more information, please contact us at:
MindMatrix Inc|2403 Sidney Street Suite 150 |Pittsburg, PA 15203 |
Ph: 412.381.0230|Fax: 412.774.1992|E-mail: Khera@mindmatrix.net| Web: www.mindmatrix.net
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