So, you're on Twitter, Facebook, LinkedIn, Google Buzz but are not seeing any results? Or, are you simply overwhelmed by all these platforms and are not sure where you're heading? A quick read of this blogpost might be of help.
- Automate: There are various software programs available online that allow you to send automated Tweets or post automatic status updates on the various social networking websites. If you don't have the time to personally update your social networking accounts, you can always use one of these programs. The advantage is, your account seems active even when you're not personally working on it. But...there's a flip-side to it. Your audiences are bound to know if they get too many automated messages. It takes the personal element out of social media and that can prove disastrous in the long run.
- Personalize: Personalizing your messages on the social media delivers better results. The basics are the same...whether it's social media or any other method of marketing, customization scores over the generic stuff.
- Relevance: While it's great to have a lot many fans and followers, don't just go adding everyone to your list. Target people who are of relevance to your business. Otherwise they'll see you and your messages as spam.
- Encourage your staff: Encourage your employees to get on social media. Many of them would probably be using it for personal purposes. Add them to your company's list, let them be your brand ambassadors in the social media world! A word of caution though, make sure the guys you endorse are responsible, in the sense, they wouldn't indulge in anything that would mar your brand in the web world.
- Respond: When people get in touch with you on the social media, make sure your respond. Talk to them, build a relationship. This is your chance!
- Manage your pages: Being available on the various social media networks is great as it puts you in touch with so many prospects. The challenge is ensuring your brand image is untarnished on the web. Social media is viral and the bad word can spread fast as the good words. So it's essential to have a responsible administrator to manage your pages and keep track of your brand's 'online reputation'.
- Multiple accounts: If your company offers multiple products and services, with each of them being a big-enough brand by themselves, then you might want to have multiple accounts, each catering to the major product/service. This especially makes sense when a company is into varied lines of services or offers a wide range of products, each range distinct from the other.
For more information, please contact us at:
MindMatrix Inc|2403 Sidney Street Suite 150 |Pittsburg, PA 15203 |
Ph: 412.381.0230|Fax: 4
12.774.1992|E-mail: Khera@mindmatrix.net| Web: www.mindmatrix.net
Relevance is really important, it was a common mistake by others to just target people just to increase their subscribers/fans. We really have to keep in mind that if our products/service is about interior design were not targeting people that were into car customization.
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