Selling is fun, exciting and rewarding. You have a marketing team that provides you with leads, necessary collateral and all you have to do is go pitch. But what happens when you are the only one running the show? This blog-post looks into some of the most-often faced challenges of brokers, agents and salespersons.
Challenge#1: Time--Brokers and other salespersons seem to be perennially short of time. There are too many leads to follow-up, too many e-mails to respond to. There's just about enough time to perform the sales functions, and handling the marketing aspect becomes difficult.
Challenge#2: Technology--Most agents and brokers are not tech wizards. They don't have the time or inclination to work with complex design or marketing software programs. What they need is a simple marketing program based on push-button technology that will take care of all their marketing needs.
Challenge#3: Lead Tracking--Brokers get leads, but not many of them are able to track those leads and follow-up effectively with them. Reasons being lack of appropriate resources and knowledge. Time and budgetary constraints just add on to this problem. End result: delay in closing or poor closure rate.
Challenge#4: Marketing ROI Mystery--Many brokers have no idea about the returns on their marketing investments. Questions like 'How much revenue did the last e-mail campaign generate?' or 'How many leads came in as a result of the new landing page I made?' leave them grappling for answers. Without concrete facts and figures to support their marketing efforts, brokers resort to 'instincts' and often end up engaging in zero value marketing efforts.
Challenge#5: Growing Competition--With rampant competition, making sure their voice reaches the end customer, is a challenge. Brokers are looking for solutions that will help them stand-out in the crowd and make an impact.
Challenge#1: Time--Brokers and other salespersons seem to be perennially short of time. There are too many leads to follow-up, too many e-mails to respond to. There's just about enough time to perform the sales functions, and handling the marketing aspect becomes difficult.
Challenge#2: Technology--Most agents and brokers are not tech wizards. They don't have the time or inclination to work with complex design or marketing software programs. What they need is a simple marketing program based on push-button technology that will take care of all their marketing needs.
Challenge#3: Lead Tracking--Brokers get leads, but not many of them are able to track those leads and follow-up effectively with them. Reasons being lack of appropriate resources and knowledge. Time and budgetary constraints just add on to this problem. End result: delay in closing or poor closure rate.
Challenge#4: Marketing ROI Mystery--Many brokers have no idea about the returns on their marketing investments. Questions like 'How much revenue did the last e-mail campaign generate?' or 'How many leads came in as a result of the new landing page I made?' leave them grappling for answers. Without concrete facts and figures to support their marketing efforts, brokers resort to 'instincts' and often end up engaging in zero value marketing efforts.
Challenge#5: Growing Competition--With rampant competition, making sure their voice reaches the end customer, is a challenge. Brokers are looking for solutions that will help them stand-out in the crowd and make an impact.
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Great Post... The info shared here is True!!!!
ReplyDeleteTake time to evaluate the opportunities for co-marketing that best fit your business to business partnerships and then execute on the opportunities that are most likely to succeed based on the goals of the relationship. Each type of company and partnership may need its own comprehensive marketing package and so be open to partner suggestions and ways that they see co-branded activities benefiting the partnership.
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