Social media is dynamic in nature and demands the same out of marketers who use it to promote their brands. As a result, businesses often struggle with content creation. Delivering fresh content, constantly is not easy. But, many businesses fail to tap into the rich content and content sources existing in-house. This blog-post lists out 5 rich content sources often overlooked by social media marketers.
- Employees: Get your best employees on social media. Look for those who are most involved and are able to see the big picture. If you can get those employees who are in direct contact with customers, that would be even better!
- Photos: Your company sponsored a charity event? Upload the pictures on Facebook with appropriate captions.
- Press Releases: Did you staff attend advanced training? Did your business put up a stall at an exhibition, or did you senior manager speak at a renowned conference? Write a press release and post it online and provide links on your social media sites.
- Customers: Get your prominent to join you on social media as guest administrators for a day or so. Allow them to create posts, add notes and update your page. When your customers do the talking about your brand, it is bound to have more impact than you.
- Your Website: Your website is a major source of content for you. It talks about your products, services and the industry that you deal in. Use content chunks from your website and modify it to create new content.
So next time you are on a content creation spree, look inside the organization first. It will save you time, efforts and money.
Hi there, it’s good to be reading some articles online, especially when it is about automation tools. It gives a lot of idea on how to use it and what could be the possible result of using it. And yeah, this makes our life easier and faster, making more productive and achieve more task.
ReplyDeleteThank you for the info. It sounds pretty user friendly. I guess I’ll pick one up for fun. thank u
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Know Your Customer
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ReplyDeleteIndeed the most important element in online social media marketing is the back links. A back link builder makes sure that there are links created that would lead back to your website. Your site's popularity in search engines is done by keeping tabs on the number of clicks on your site every time it pops out in the results.
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