An ideal Marketing Automation Software must automate the demand generation process and offer the following advantages:
• Complete customer view – Your Marketing Automation Software must have the ability to integrate a business’s marketing and sales processes & provide the business with a holistic view of its prospects. Once the marketing team has a 360° view of its prospects, it can modify its demand generation campaigns to complement prospect behavior.
• Personalized marketing & sales tactics - Research has proven time and again that personalized marketing bears better results than generic, mass-produced efforts. Prospects/customers tend to favor brands that personalize products and solutions to suit their needs.
• Content syndication - As prospects/customers interact with the business on various platforms, there’s a need for the business to utilize these numerous channels to drive home its message. Your marketing automation software must have a built-in content syndication mechanism that enables a business to consistently deliver the same message across all communication channels.
• Staying in touch with prospects - Research indicates that only about 15% of leads are immediately willing to buy. While about 20% are disqualified initially, the remaining 65% are mildly interested in the product/service, but not ready to invest in it right away. Your marketing automation software must help you stay in touch with such prospects and keep the leads warm, so that when it’s time to make the buying decision, the prospect remembers the brand.
• Multiple output support - Prospects now have a multitude of ways to reach out to vendors. These include the web, social media and other information sharing sites. Facebook has around 400 million users, while Twitter has around 75 million and LinkedIn is catching up with over 65 million users. That means millions of prospects.Your Marketing Automation Software must allow you to communicate with your prospects across all these platforms.
• Brand management - Managing your brand and keeping marketing materials updated is never going to be a problem once you use the right Marketing Automation Software. This means the marketing team doesn’t have to worry about data duplication or lack of consistency…ever.
• Understanding prospect/customer behavior - Marketing Automation Systems must provide a business with a 360-degree view of the customer. & answer questions like:
o Did the prospects visit the company site?
o Which links did they click on? Did they open an e-mail?
o How many e-mails did marketing send to them and what was their click through rate?
Thus, your demand generation efforts can be made more productive, by using smart and powerful marketing automation capabilities to answer the ‘Who, What, When and Why’ of prospect behavior and gain a competitive edge in the market.
• Complete customer view – Your Marketing Automation Software must have the ability to integrate a business’s marketing and sales processes & provide the business with a holistic view of its prospects. Once the marketing team has a 360° view of its prospects, it can modify its demand generation campaigns to complement prospect behavior.
• Personalized marketing & sales tactics - Research has proven time and again that personalized marketing bears better results than generic, mass-produced efforts. Prospects/customers tend to favor brands that personalize products and solutions to suit their needs.
• Content syndication - As prospects/customers interact with the business on various platforms, there’s a need for the business to utilize these numerous channels to drive home its message. Your marketing automation software must have a built-in content syndication mechanism that enables a business to consistently deliver the same message across all communication channels.
• Staying in touch with prospects - Research indicates that only about 15% of leads are immediately willing to buy. While about 20% are disqualified initially, the remaining 65% are mildly interested in the product/service, but not ready to invest in it right away. Your marketing automation software must help you stay in touch with such prospects and keep the leads warm, so that when it’s time to make the buying decision, the prospect remembers the brand.
• Multiple output support - Prospects now have a multitude of ways to reach out to vendors. These include the web, social media and other information sharing sites. Facebook has around 400 million users, while Twitter has around 75 million and LinkedIn is catching up with over 65 million users. That means millions of prospects.Your Marketing Automation Software must allow you to communicate with your prospects across all these platforms.
• Brand management - Managing your brand and keeping marketing materials updated is never going to be a problem once you use the right Marketing Automation Software. This means the marketing team doesn’t have to worry about data duplication or lack of consistency…ever.
• Understanding prospect/customer behavior - Marketing Automation Systems must provide a business with a 360-degree view of the customer. & answer questions like:
o Did the prospects visit the company site?
o Which links did they click on? Did they open an e-mail?
o How many e-mails did marketing send to them and what was their click through rate?
Thus, your demand generation efforts can be made more productive, by using smart and powerful marketing automation capabilities to answer the ‘Who, What, When and Why’ of prospect behavior and gain a competitive edge in the market.
Comments
Post a Comment
Hello! Thanks for visiting the Mindmatrix Sales Enablement Blog. Feel free to leave a comment or ask a question...