How Marketing Automation Software can help you conquer Small Business Marketing Challenges

As a small business, you face many challenges…lack of marketing and sales resources, steep deadlines, tight marketing budget—are just a few. For these multiple challenges there is just one solution – Marketing Automation Software. But before you invest in one make sure your marketing automation software is equipped with the following tools -

Small business marketing tools that assist you in lead generation

Make sure your marketing automation software offers you a variety of tools for lead generation. Lead generation campaigns, e-mail drips, effective, personalized landing pages (squeeze pages), personal web pages and even personalized social media pages on popular social networking sites such as Facebook and Twitter pages are the must-haves.

Small business marketing tools that convert cold leads into hot

Sorting hot leads from cold and nurturing them can be a daunting task for a small business venture. Make sure your marketing automation software offers smart lead scoring tools that tell you which lead is most interested at any specific point in time, marketing tools that send automated e-mail drips appropriate to the individual interest levels of each of your prospects, and tools that allow you to monitor your prospects across all media channels including the web, social media and e-mails.

Pre-packaged content to help you say it right

One of the most intimidating aspects of running a small business is developing the text for all your marketing and sales communications. By choosing the right marketing automation software you will have access to carefully-designed, branded content for e-mails, websites, social media and print. With ready-to-use content, you can focus on developing relationships.

Small business marketing tools to build your brand

An ideal marketing automation software would provide you with personalized websites that are search engine optimized. You also gain access to automated tools to build a strong social media presence through branded Facebook fan pages, Twitter profiles for your small business.

Small business marketing tools to build & maintain relationships

Strengthen the bond you share with your prospects through tools that help you stay in touch with them. With the right marketing automation software you can easily create and send e-mail campaigns using pre-defined templates and an easy-to-use drag and drop e-mail editor.

Small business marketing tools for easy and effective contact management

With the right marketing automation software you can manage your contact database and preferences at a click—from a single database & automatically segment your contacts into different categories based on their online behavior and preferences.

Small business marketing tools for sales and marketing materials creation

Creating personalized brochures, flyers, presentations, e-mails, post cards, advertisement banners, e-magazines won’t be a challenge anymore provided you choose the right automation system.

Mobile applications to keep you connected

Make sure your marketing automation software offers you iPhone and smart phone applications that keep you connected with your leads from wherever you are!

By choosing the right marketing automation software you can enjoy total sales-marketing alignment so your small business can take advantage of more efficient and effective marketing and sales processes.