Did you know that social media marketing is the fastest going marketing investment right now? This article offers you tips and tricks that you can use to promote your business on Social media.
Get on social media sites: Sign up on social media sites such as Facebook and Twitter. Create a social media page for your business on these sites. Make sure you portray your brand strongly on these sites by personalizing your pages on these sites.
Join groups & send friend requests: Once in the social network, search for groups similar to your line of business. For example, if you sell weight management products, then join groups that discuss diet and nutrition. Share your expertise in these groups and create a strong fan following. You can later convert this fan following into your customers—gradually.
Be attentive: Be attentive to prospect/customer queries on social media marketing networks. Don’t ignore your prospects. Even if you are not sure as to how you can resolve their queries, do acknowledge them and say you will get back to them. And…make sure you do!
When social media goes bad: Being available on the various social media networks is great as it puts you in touch with so many prospects. The challenge is ensuring your brand image is untarnished on the web. Social media is viral and the bad word can spread fast as the good words. In such cases it is it is imperative that you do some damage control as soon as possible. However, even in such cases, do ensure that you are polite and courteous.
Automate social media marketing: There are various software programs available online that allow you to send automated Tweets or post automatic status updates on the various social networking websites. If you don't have the time to personally update your social networking accounts, you can always use one of these programs. The advantage is, your account seems active even when you're not personally working on it. But...there's a flip-side to it. Your audiences are bound to know if they get too many automated messages. It takes the personal element out of social media and that can prove disastrous in the long run.
Personalize: Personalizing your messages on the social media delivers better results. The basics are the same...whether it's social media or any other method of marketing, customization scores over the generic correspondence.
Relevance: While it's great to have a lot many fans and followers, don't just go adding everyone to your list. Target people who are of relevance to your business. Otherwise they'll see you and your messages as spam.
Facebook, Twitter, YouTube—are all fast becoming popular marketing tools. As a small business owner you should definitely cash in on the social media craze that’s happening right now.
Get on social media sites: Sign up on social media sites such as Facebook and Twitter. Create a social media page for your business on these sites. Make sure you portray your brand strongly on these sites by personalizing your pages on these sites.
Join groups & send friend requests: Once in the social network, search for groups similar to your line of business. For example, if you sell weight management products, then join groups that discuss diet and nutrition. Share your expertise in these groups and create a strong fan following. You can later convert this fan following into your customers—gradually.
Be attentive: Be attentive to prospect/customer queries on social media marketing networks. Don’t ignore your prospects. Even if you are not sure as to how you can resolve their queries, do acknowledge them and say you will get back to them. And…make sure you do!
When social media goes bad: Being available on the various social media networks is great as it puts you in touch with so many prospects. The challenge is ensuring your brand image is untarnished on the web. Social media is viral and the bad word can spread fast as the good words. In such cases it is it is imperative that you do some damage control as soon as possible. However, even in such cases, do ensure that you are polite and courteous.
Automate social media marketing: There are various software programs available online that allow you to send automated Tweets or post automatic status updates on the various social networking websites. If you don't have the time to personally update your social networking accounts, you can always use one of these programs. The advantage is, your account seems active even when you're not personally working on it. But...there's a flip-side to it. Your audiences are bound to know if they get too many automated messages. It takes the personal element out of social media and that can prove disastrous in the long run.
Personalize: Personalizing your messages on the social media delivers better results. The basics are the same...whether it's social media or any other method of marketing, customization scores over the generic correspondence.
Relevance: While it's great to have a lot many fans and followers, don't just go adding everyone to your list. Target people who are of relevance to your business. Otherwise they'll see you and your messages as spam.
Facebook, Twitter, YouTube—are all fast becoming popular marketing tools. As a small business owner you should definitely cash in on the social media craze that’s happening right now.
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