So, you were taken in by the social media marketing buzz and have created an account on Facebook. You have a decent fan following, but now it seems like you have hit a plateau. What do you do next?
1. Existing customers: Check if all your existing customers have joined you on Facebook. If not, send them a personalized e-mail inviting them to do so.
2. Your employees: Have all your employees joined you on Facebook? If not, you can request they join in the action. They can always share their insights and experiences of working with your company on your social media page…they can add that much needed human touch. Plus, happy employees raving about your brand make your Facebook page charming.
3. Search for people in your line of business: You could search for people in your line of business and request them to join you on Facebook. As common courtesy, you should join their Facebook page as well.
4. Join communities: Become a part of groups related to your line of business and participate actively in discussions. You will find a lot of group members following your Facebook page soon.
5. Fresh content: Posting fresh content is the key to keeping your Facebook account alive. Don’t worry, fresh content need not mean new—recycle key elements of whitepapers, articles or blogs into images or videos and post them. Post holiday greetings, pictures of that trade-show your company went to or your annual company picnic. The best part about Facebook is, it doesn’t demand serious content!
You might want to consider deploying marketing automation software to assist you with social media marketing. Marketing automation software with social media automation modules ensure consistency and brand compliance when posting online. Whatever you post, remember your Facebook page should not compromise your brand image. Don’t overtly sell your products/services. Facebook is a place to interact with people and have fun—so keep doing that—consistently!
1. Existing customers: Check if all your existing customers have joined you on Facebook. If not, send them a personalized e-mail inviting them to do so.
2. Your employees: Have all your employees joined you on Facebook? If not, you can request they join in the action. They can always share their insights and experiences of working with your company on your social media page…they can add that much needed human touch. Plus, happy employees raving about your brand make your Facebook page charming.
3. Search for people in your line of business: You could search for people in your line of business and request them to join you on Facebook. As common courtesy, you should join their Facebook page as well.
4. Join communities: Become a part of groups related to your line of business and participate actively in discussions. You will find a lot of group members following your Facebook page soon.
5. Fresh content: Posting fresh content is the key to keeping your Facebook account alive. Don’t worry, fresh content need not mean new—recycle key elements of whitepapers, articles or blogs into images or videos and post them. Post holiday greetings, pictures of that trade-show your company went to or your annual company picnic. The best part about Facebook is, it doesn’t demand serious content!
You might want to consider deploying marketing automation software to assist you with social media marketing. Marketing automation software with social media automation modules ensure consistency and brand compliance when posting online. Whatever you post, remember your Facebook page should not compromise your brand image. Don’t overtly sell your products/services. Facebook is a place to interact with people and have fun—so keep doing that—consistently!
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