4 ways to befriend your sales team…

Marketing-sales conflicts have been the topic of discussion for long time. In this blog post, we tell you 4 ways in which marketing can befriend their sales team.

• Give them quality leads: What better way to impress your sales team than by providing them with good quality leads that close easily? Well, this calls for implementation of two more important marketing concepts—lead nurturing and lead scoring—but trust us, it’s worth the effort.

• Get their sales collateral done on time: Be there for your salespersons when they need you. Whether it’s the new sales presentation or the information packet for their next demo, make sure you have it ready the way they want it…when they want it.

• Give them something extra: Who doesn’t like surprises. If your salesperson asks for a presentation, how about personalizing it for them by adding their name, picture and contact details. Or surprising them with a personalized video of that presentation. Give them tools to track the performance of the sales materials you create for them…let them know the value you add!

• Transparency: As in any relationship, transparency is very important in your friendship with sales. Keep sales in the loop about what’s going on with the leads, the new market segments that are being targeted, ask for their suggestions and pay attention to them.

While the four ideas mentioned above look relatively simple, implementing them can be complex. However, you could always enlist the help of a good marketing automation software to help you with it.