Why Lead Scoring is good for you?

Why you should score your leads?

Did you know that around 70% of the leads passed to sales are not really sales-ready? Many organizations ignore the process of lead scoring and pay a heavy price for it—often without even knowing about it. Is your business one of them?

This blog post discusses the benefits of lead scoring.

Get Qualified Leads

Is your sales team complaining of poor quality leads? Are  your salespeople citing lead quality as a reason for not being able to close deals?  You can put an end to this sales-marketing conflict with lead scoring. Lead scoring standardizes the  process of categorizing leads, ensuring that the leads passed on to your sales team are of good quality. There’s no room for subjectivity as you classify leads based on the points determined by specific behaviors and attributes.

Prepare Personalized Marketing Programs

Depending on the score of each prospect, you can sort them into different marketing programs. Those with high scores can be passed on to sales immediately, while others are moved into appropriate  lead nurturing programs. Lead scoring allows you to design personalized marketing programs for each  prospect depending on his/her interest level,  improving your chances of closing the deal.

Know Who to Focus On

Do you spend a lot of time, effort and money on prospects who just don’t respond? Lead scoring will help you determine which prospects are worth the investment and allow you to prioritize your marketing efforts. Spend more time on prospects with a higher score and let your automated lead nurturing programs handle the rest.

For any business to be successful, it needs to have a clear vision of its prospects and their interest levels. Lead scoring is the process which allows businesses to achieve this goal

Posted by MindMatrix—The marketing automation software company