Targeting is a critical part of personalized marketing and sales. Are you doing it?
Imagine if you owned a book shop and someone new walks in. You greet them and ask if they need assistance. They decline help, saying they are “just browsing.” Obviously, you leave them alone for a while. To do otherwise will annoy them and perhaps drive them to walk out.
You certainly wouldn’t immediately start asking them what books they want to see or try to lead them to specific store areas.
After watching them spend 10 minutes browsing biographies, it would probably be a waste of your time to carry over 3 new self-help books. Common sense says that. Instead, you would likely carry over two recent releases in biography to show them.
Are you using the same common sense on your website? Are you bombarding the browser with unwanted or irrelevant information when they come to visit, scaring them out of the “store?” Or are you working to read the signs of their “browsing “ behavior and offer suggestions that might be appreciated?
What are you learning from how your visitors browse? There is a lot of data available that can let you cater to their distinct interests, just as in the example of the book store owner.
To learn specifics of how to track and use this data, please click here.
Imagine if you owned a book shop and someone new walks in. You greet them and ask if they need assistance. They decline help, saying they are “just browsing.” Obviously, you leave them alone for a while. To do otherwise will annoy them and perhaps drive them to walk out.
You certainly wouldn’t immediately start asking them what books they want to see or try to lead them to specific store areas.
After watching them spend 10 minutes browsing biographies, it would probably be a waste of your time to carry over 3 new self-help books. Common sense says that. Instead, you would likely carry over two recent releases in biography to show them.
Are you using the same common sense on your website? Are you bombarding the browser with unwanted or irrelevant information when they come to visit, scaring them out of the “store?” Or are you working to read the signs of their “browsing “ behavior and offer suggestions that might be appreciated?
What are you learning from how your visitors browse? There is a lot of data available that can let you cater to their distinct interests, just as in the example of the book store owner.
To learn specifics of how to track and use this data, please click here.
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