Your website and that smartphone- Left alone on the dance floor?

This is the start of a short two-installment post about mobile access.

 

Are you focusing on your website as a marketing tool that you assume will be accessed by desktop, laptop, and tablet?  That could mean you will begin to lose visitors to your site.

 

Do you have a smartphone? How often do you search the web from your phone? Quite often, most likely. Notice a problem? Sites built only for “big screen” access are too difficult to use on a tiny phone screen. Lots of text, pics, and links work just fine on an 8”x12” screen, but are pretty much unintelligible on a smartphone.  Websites need to be developed that are condensed for a smartphone screen. 

Two immediate problems if you don’t address this issue…

• Visitors will abandon your site if they find it too difficult to navigate by phone and move on to the next search result. That is going to hurt sales.

• The increased number of visitors who stop navigating your site after page-one is going to help drop your search engine rankings. Lower rankings mean...more hurt sales.

This isn’t an issue any vendor can let sit until later….