With Marketing 2.0, there has been a rise in the number of vendors who offer "Next-Gen Marketing Automation Solutions," and businesses are wrestling with questions like: How to find the right Marketing Automation Software? How to determine if the Marketing Automation Software is truly next generation? What are the key areas that should be looked into when buying Marketing Automation Software? This post addresses the critical areas you should consider before investing in Marketing Automation Software.
Ease-of-Use
Most Marketing Automation System vendors will talk of their system's "ease-of-use." Take the time to use and evaluate the system to judge if that is true. Don't rely solely on their claims.
Sales Integration
Find out the extent to which your new Marketing Automation Software can integrate with your sales processes. How much autonomy does it provide to your sales team? A truly next-generation Marketing Automation Software should integrate seamlessly with your sales processes, making them more efficient.
Next-Generation Marketing Avenues
New marketing and sales channels are evolving rapidly. First it was Blogs, now it's Facebook and Twitter. Find out if your new Marketing Automation Software caters to the next-generation marketing channels, and whether your Marketing Automation Software provider keeps track of new trends and technologies in marketing and offers upgrades. Your new Marketing Automation Software should be able to answer questions like which campaigns are yielding results and which ones are eliciting lukewarm response, which leads are ready to buy and which ones need to be nurtured etc.
Search Engine Optimization
More than 90% of people research online before making a purchase. So, it is important to ensure that all relevant marketing and sales materials are search engine optimized. But, you can't expect your marketing/salespeople to spend precious time putting in the right HTML codes. A truly Next-Generation Marketing Automation Software should automatically search engine optimize its sales and marketing outputs
Lead Tracking & Marketing Analytic's Across Multiple Platforms
Your new Marketing Automation Software should be able to provide date to identify which campaigns are yielding results and which ones are eliciting lukewarm response, which leads are ready to buy, and which ones need to be nurtured.
Advanced Lead Nurturing
Does the Marketing Automation Software that you are considering have advanced lead nurturing capabilities? The buyer today has too many distractions and too many choices. A Next-Generation Marketing Automation Software is dynamic, understands buyer behavior and responds appropriately.
Accessibility
How accessible is your new Marketing Automation Software Platform? When considering a new platform, you need to remember that it will be also used by a sales staff that may be constantly on the move. How does the new platform cater to their needs? Does it have a mobile application? Or perhaps a notification system that would alert your salespersons when they have to respond to leads?
To put it simply, a truly Next-Generation Marketing Automation program is one that increases the efficiency and effectiveness of the sales and marketing processes and brings about total integration of the two key functions--across multiple channels, giving the business a holistic view of its prospects, customers and sales and marketing efforts.
Ease-of-Use
Most Marketing Automation System vendors will talk of their system's "ease-of-use." Take the time to use and evaluate the system to judge if that is true. Don't rely solely on their claims.
Sales Integration
Find out the extent to which your new Marketing Automation Software can integrate with your sales processes. How much autonomy does it provide to your sales team? A truly next-generation Marketing Automation Software should integrate seamlessly with your sales processes, making them more efficient.
Next-Generation Marketing Avenues
New marketing and sales channels are evolving rapidly. First it was Blogs, now it's Facebook and Twitter. Find out if your new Marketing Automation Software caters to the next-generation marketing channels, and whether your Marketing Automation Software provider keeps track of new trends and technologies in marketing and offers upgrades. Your new Marketing Automation Software should be able to answer questions like which campaigns are yielding results and which ones are eliciting lukewarm response, which leads are ready to buy and which ones need to be nurtured etc.
Search Engine Optimization
More than 90% of people research online before making a purchase. So, it is important to ensure that all relevant marketing and sales materials are search engine optimized. But, you can't expect your marketing/salespeople to spend precious time putting in the right HTML codes. A truly Next-Generation Marketing Automation Software should automatically search engine optimize its sales and marketing outputs
Lead Tracking & Marketing Analytic's Across Multiple Platforms
Your new Marketing Automation Software should be able to provide date to identify which campaigns are yielding results and which ones are eliciting lukewarm response, which leads are ready to buy, and which ones need to be nurtured.
Advanced Lead Nurturing
Does the Marketing Automation Software that you are considering have advanced lead nurturing capabilities? The buyer today has too many distractions and too many choices. A Next-Generation Marketing Automation Software is dynamic, understands buyer behavior and responds appropriately.
Accessibility
How accessible is your new Marketing Automation Software Platform? When considering a new platform, you need to remember that it will be also used by a sales staff that may be constantly on the move. How does the new platform cater to their needs? Does it have a mobile application? Or perhaps a notification system that would alert your salespersons when they have to respond to leads?
To put it simply, a truly Next-Generation Marketing Automation program is one that increases the efficiency and effectiveness of the sales and marketing processes and brings about total integration of the two key functions--across multiple channels, giving the business a holistic view of its prospects, customers and sales and marketing efforts.
Comments
Post a Comment
Hello! Thanks for visiting the Mindmatrix Sales Enablement Blog. Feel free to leave a comment or ask a question...