In an age when most of business happens online, not showing up on Google can really hurt you. While there’s no real short cut to showing up consistently on web searches, there are a few quick fixes to get your site up on search engine results…
HTML tags
Important HTML tags include the title tag, meta description and meta keywords. Make sure each page of your website has appropriate HTML tags. The title tag of each page should be unique and relevant to that particular page.
Alternative text images
Ensure that most of the images on your website have alternative text tags. Alt tags are basically descriptions for images. By adding relevant alternative tags to images, you are allowing search engines to recognize them.
File hierarchy
How good is your HTML file hierarchy? Check if your website’s pages are logically situated and avoid too many unnecessary folders. For example—NFL=>Teams=>PittsburghSteelers is a better folder structure than NFL=>Teams=>NFCEast=>PittsburghSteelers, because here NFCEast is redundant and only serves to push the Steelers page deeper down the order.
Sitemap
A sitemap acts as a navigational guide for your visitors as well as search engines. Does your website have one? If not, then it’s time to put up a site map on your website.
Content quality
Glance over your content quickly to determine its quality. Is your content written for search engines or actual visitors? Is it stuffed with keywords? Does it truly add value to your audience, or is simply there to fill up the page? Answer these questions and make quick fixes to your content accordingly.
HTML tags
Important HTML tags include the title tag, meta description and meta keywords. Make sure each page of your website has appropriate HTML tags. The title tag of each page should be unique and relevant to that particular page.
Alternative text images
Ensure that most of the images on your website have alternative text tags. Alt tags are basically descriptions for images. By adding relevant alternative tags to images, you are allowing search engines to recognize them.
File hierarchy
How good is your HTML file hierarchy? Check if your website’s pages are logically situated and avoid too many unnecessary folders. For example—NFL=>Teams=>PittsburghSteelers is a better folder structure than NFL=>Teams=>NFCEast=>PittsburghSteelers, because here NFCEast is redundant and only serves to push the Steelers page deeper down the order.
Sitemap
A sitemap acts as a navigational guide for your visitors as well as search engines. Does your website have one? If not, then it’s time to put up a site map on your website.
Content quality
Glance over your content quickly to determine its quality. Is your content written for search engines or actual visitors? Is it stuffed with keywords? Does it truly add value to your audience, or is simply there to fill up the page? Answer these questions and make quick fixes to your content accordingly.
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