Do you have the right tools to achieve your marketing goals?

A recent study by Accenture revealed that 4 out of 10 chief marketing officers believe that they are unprepared to meet their marketing goals. They stated not having the right tools as one of their chief challenges in not being able to achieve their marketing goals.

Perhaps it’s time to revisit your marketing tools and find out if it will help you attain your marketing goals. While you are at that, here are a few things you should consider:

Ease-of-use
Often, companies invest in marketing tools to find out they never really use them. Reasons range from the tools being too complicated to too time consuming. Find out if the intended users are actually using your marketing tool. If not, ask questions as to why it is not being used…sometimes, a simple training session may be all you need to get them started!

Up-to-date
Are you still using a primitive e-mail marketing tool? Or is your marketing tool in tune with the latest marketing trends? Today, marketing tools have to be multi-dimensional. It is not just about doing e-mail blasts. Look for a marketing tool that has an all round approach to marketing and offers a variety of media options including print, social media, PPCs, web marketing etc.

Prospect insight
This is one of the key areas that your marketing tool should be good at. Check if your marketing tool offers you great prospect insight. An effective marketing tool is able to combine prospect behavior across various touch points to give you a complete picture of your leads.

Sales alignment
If you thought your marketing tool was none of sales’ business…think again. With Marketing 2.0, the boundaries between marketing and sales are really blurring. What marketers really need today is a tool that will bring them and the sales people on the same page.

MindMatrix’s next generation marketing automation platform does all of the above and more! Please visit www.mindmatrix.net to know more.