2014 is here and the marketing world is abuzz with what’s
in and what’s out. It is predicted that marketing
teams will spend $135 billion dollars on new digital marketing collateral in 2014.
As marketing teams get ready to invest more in digital marketing, they are
exploring ways to improve marketing ROI.
A robust marketing automation software that brings you
the right leads, automates your marketing activities, measures your marketing tasks
and increases your revenue can make your task a lot easier.
1.
Generate the right leads
Generating quality leads
can be a marketer’s nightmare. Lead generation is creating enough
interest in your prospects so that they want to buy from you in the future. From
tracking anonymous leads on your website to tracking their online activities,
marketing automation software has got you covered.
2.
Customize your marketing materials
If predictions are
anything to go by, personalization is going to be huge in 2014. Personalization
is tailoring otherwise generic marketing content to your prospects’ interests. An effective marketing automation tool can help you personalize your marketing and sales content so that your buyers connect with you;
giving you an edge over your competition.
3.
Implement Mobile marketing
According to the latest
industry data and analytics, SMS marketing is
more in demand than ever. Marketing
automation software can provide robust messaging capabilities allowing you to
engage your prospects through mobile technologies.
Another fast growing
marketing channel is the social media platform. You are probably nowhere if you
are not on social networking sites like Facebook, Twitter and the likes. Integrating
your marketing content with these sites will result in increased brand
visibility across all marketing platforms.
5.
Nurture your leads till they are ready
Have you ever been
stuck at a point when you couldn’t transform your leads to sales?
Here are some facts
about the leads to sales journey
· 50% of leads are qualified but not ready to buy. (Gleanster Research)
· 65% of B2B marketers have not established lead nurturing. (MarketingSherpa)
· Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.
Lead nurturing is all about
understanding the nuances of your leads' timing and needs. Converting leads
to sales ready leads requires a subtle approach like drip campaigns instead of
loud in-your-face ones.
6. Integrate
with your existing CRM
CRM integration or contact
management is managing your contacts more
effectively, and grouping them based on their activity. If your company already uses a CRM software
you may wonder how marketing automation may fit. Thankfully, some marketing automation software enables you to integrate
the existing contact database in your CRM with your marketing activities. Click here to learn more about CRM
integration.
7. Measure
your marketing success
To make the most of your ROI,
you need to be able to effectively measure your marketing campaigns. Be it your
website, email, whitepaper or social media posts, marketing automation software
can measure the effectiveness of each of these campaigns for you. So you know which
of your campaigns is effectively converting your leads to sales.
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