"My customers have not been taking advantage of all that we offer."
"Our offerings are getting stale, we haven't touched base with our existing customers and have been too focused on sales."
"If only I could generate some buzz around my product or service, it is too expensive to roll out and follow up with my existing customer base"
It has been my experience that a small offering, at a discounted price can help turn these scenarios around. Often times a customer is only utilizing your services or products to a much smaller capacity then you would like them to. Some customers see so little value that they may even attempt to leave, putting you in a tough spot to fulfill something or jump through some hoops to keep them as your customer. Or perhaps they're just tired of the same old stuff, while they're kept in the dark about your recent innovations. Some small promotion, sale or buzz around something that you're doing well may turn that around. You should pick the lowest common denominator, and go with it. For example you can choose a low impact service (low impact to your company) - and offer it at a discounted rate to your customers, do not give it away for free, and do not wait until they're so dissatisfied that they expect a freebie. If what your offering has true value, and they see that - they should not expect it to be free, and would have more trust in your if you charged for it. This helps build trust with your client. A 4-5 day sale on what ever it is you're offering could really turn things around and generate the buzz you're looking for.
Where does Marketing Automation come into play?
It will give you a streamlined way to marketing this sale/promotion and follow up with anyone who "bites."
It takes a 5 week marketing initiative and makes it a 2 week setup and roll out. Which is how you are able to offer these promotions int he first place. Now if you can consider reproducing and repeating these initiatives you will find that generating buzz and keeping existing customers happy is much easier with a solid marketing automation product at your back end.
Please visit our website www.mindmatrix.net for info on marketing automation, automate your marketing efforts today!
"Our offerings are getting stale, we haven't touched base with our existing customers and have been too focused on sales."
"If only I could generate some buzz around my product or service, it is too expensive to roll out and follow up with my existing customer base"
It has been my experience that a small offering, at a discounted price can help turn these scenarios around. Often times a customer is only utilizing your services or products to a much smaller capacity then you would like them to. Some customers see so little value that they may even attempt to leave, putting you in a tough spot to fulfill something or jump through some hoops to keep them as your customer. Or perhaps they're just tired of the same old stuff, while they're kept in the dark about your recent innovations. Some small promotion, sale or buzz around something that you're doing well may turn that around. You should pick the lowest common denominator, and go with it. For example you can choose a low impact service (low impact to your company) - and offer it at a discounted rate to your customers, do not give it away for free, and do not wait until they're so dissatisfied that they expect a freebie. If what your offering has true value, and they see that - they should not expect it to be free, and would have more trust in your if you charged for it. This helps build trust with your client. A 4-5 day sale on what ever it is you're offering could really turn things around and generate the buzz you're looking for.
Where does Marketing Automation come into play?
It will give you a streamlined way to marketing this sale/promotion and follow up with anyone who "bites."
It takes a 5 week marketing initiative and makes it a 2 week setup and roll out. Which is how you are able to offer these promotions int he first place. Now if you can consider reproducing and repeating these initiatives you will find that generating buzz and keeping existing customers happy is much easier with a solid marketing automation product at your back end.
Please visit our website www.mindmatrix.net for info on marketing automation, automate your marketing efforts today!
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