Using Marketing Automation and Playbooks to Achieve Marketing and Sales Alignment

Are you a sales manager constantly striving to enhance the marketing and sales alignment in your company?

Statistics reveal that when dealing with a customer problem, the sales rep is more likely to panic and offer up the first solution that comes to mind. A recent study found that only 61% of sales reps feel confident about uncovering customer problems. This happens because sales teams are not always briefed about the relevant content to any particular campaign.

What does your sale team do when they see an alert from your CRM and have to contact the prospect? Here’s where playbooks come to their rescue. Think of playbooks as a knowledge bucket for your sales team. They can stuff everything relevant in that bucket; stash marketing collateral, quick questions guide, some training videos that they might need to go through as well as CTA forms. As this playbook is made available on their phone, they can prepare on the go, as well.

For marketers, playbooks are a complete package of strategy, content, and tools that you want your sales team to use while pitching to a client. You don’t need to worry about misinterpretation of your campaigns or brand distortion as you have personally approved of the content that goes into your playbooks. You can also regularly update the content in your playbooks.

While having an asset management platform is good and resourceful, you should consider sales playbooks too or better yet, a platform that offers both such as the Mindmatrix revenue growth platform. Playbooks are vital to maintain the transparency between marketing and sales. This leads to ever-ready sales reps, efficient campaign execution and eventually garnering more sales for your organization.

To learn more about sales enablement practices visit, http://www.mindmatrix.net/