We recently posted an article showing how Mobile Marketing will be a must have as part of an overall marketing strategy in 2014. In fact, a study by Gartner reveals that worldwide mobile phone sales to end users totaled 455.6 million units in the third quarter of 2013, an increase of 5.7 percent from the same period last year.
Does this mean that marketers will have to invest in yet another marketing tool for mobile? Well, not necessarily. If you are already using the Mindmatrix Revenue Growth Platform, you can successfully carry out your SMS campaigns without any extra trouble. Not all sales enablement and marketing automation platforms can say this.
Marketing for mobile has its own benefits, which include:
Now that you can see how SMS campaigns can benefit, and complement, a marketing strategy, schedule your FREE DEMO today.
Does this mean that marketers will have to invest in yet another marketing tool for mobile? Well, not necessarily. If you are already using the Mindmatrix Revenue Growth Platform, you can successfully carry out your SMS campaigns without any extra trouble. Not all sales enablement and marketing automation platforms can say this.
Marketing for mobile has its own benefits, which include:
1. A wider audience compared to internet or TV: Internet or TV limits your audience, as not everyone is always watching TV, neither does everyone check their tweets and updates every minute. However, SMS has proven to have a much better open rate than emails or tweets (95 - 98% of text messages are read within minutes of receipt).
2. Free of spam (or promotion tab) filtering: The Google promotions tab ensures that most marketing emails end up in the Promotions tab. Ever since this change came about, marketers have been having heated discussions whether it’s a good or bad move on Google’s part. You won’t have to face the same problem with SMS. Prospects cannot skip your messages and this ensures a good open rate.
3. Reaching prospects any time, any where: Reaching them on their cell phone means that you don’t have to wait for the proverbial “prime time” to get their attention. As they are most likely to keep their cellphones close at all times, you can SMS them any time of the day irrespective of where they are and what they are doing (75% Americans admit to calling and texting on the toilet), literally.
4. The character limit: Many marketers may consider the 160 character limit a bane, but think about it as a way that works for your best interests. Look at twitter; does brevity seem to affect its users? On the bright side, you don’t have to worry about spinning content for every SMS campaign you run. Just a few keywords and maybe a link to your landing page thrown in and you’re good to go.
2. Free of spam (or promotion tab) filtering: The Google promotions tab ensures that most marketing emails end up in the Promotions tab. Ever since this change came about, marketers have been having heated discussions whether it’s a good or bad move on Google’s part. You won’t have to face the same problem with SMS. Prospects cannot skip your messages and this ensures a good open rate.
3. Reaching prospects any time, any where: Reaching them on their cell phone means that you don’t have to wait for the proverbial “prime time” to get their attention. As they are most likely to keep their cellphones close at all times, you can SMS them any time of the day irrespective of where they are and what they are doing (75% Americans admit to calling and texting on the toilet), literally.
4. The character limit: Many marketers may consider the 160 character limit a bane, but think about it as a way that works for your best interests. Look at twitter; does brevity seem to affect its users? On the bright side, you don’t have to worry about spinning content for every SMS campaign you run. Just a few keywords and maybe a link to your landing page thrown in and you’re good to go.
Now that you can see how SMS campaigns can benefit, and complement, a marketing strategy, schedule your FREE DEMO today.
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