Does your marketing automation tool put enough focus on driving sales?

Are today’s marketers too focused on content creation and search engine optimization? 

Generating leads is important, but how many of your leads are getting converted to sales?

As sales and marketing professionals, the ultimate goal is to convert leads to sales. Very often sales teams feel like they do not have enough tools to facilitate their daily sales activities on top of reporting that the leads they are getting from marketing are not qualified ones. You may have the best sales reps around, but nothing can be done if your leads are not good ones and if they do not have the right sales collateral to support their efforts.

Here are 4 questions that will help you to answer if your marketing automation software is focused on generating high quality sales leads:

Does the sales team get leads?

More than getting leads, getting qualified leads is more beneficial for your team. Passing on the right leads to sales reduces your sales cycle by 20%. When sales reps know their prospects interest level and their area of interest, they’ll be better equipped to pitch. Use sales enablement software to allow your sales team access to important prospect analytics.

Are you managing your contacts well?

Manage your contacts in a smart way by easily sorting them based on their activity. This way you’ll be able to see who are closest to buying and who are far from it.

Can you personalize content using marketing automation? 

Dynamic personalization gives a human touch to your collateral. Adding personalized elements to the email is not a small deal as stats reveal that the open rate of personalized emails is higher by 22.2%

And lastly, are you curbing your sales’ freedom?

Your sales team cannot function effortlessly unless they have independent access to your company collateral. 

Give them access to the collateral and let them personalize it, without any fear of them diluting your branding standards. Providing specialized tools for sales team you can work wonders for your conversion rates.

Visit Mindmatrix learn more about effective tools for sales enablement.