Marketing through Channel Partners - Solving the Puzzle.

There are few things as satisfying as placing the last piece in a jigsaw puzzle. The game fascinates me for the simple reason that those few pieces which seem so disconnected from each other make so much sense when they are completed. It requires a lot of concentration and permutations and combinations of course, but the larger picture that I see at the end is totally worth the creases on my forehead.

Getting franchisepartners to work with you is similar to this jigsaw puzzle. As marketers  we are constantly challenged with creating and sharing sales collateral across many channels. It is important that all of these pieces fit together to make one clear and consistent picture for our prospects and customers. 

How do you know you’re putting all of the pieces in the right place? Here’s a quick guide: 

Actionable big data at franchise level: Personal interaction with prospects is what gives channels the edge over national marketers. However, providing indepth analytics about prospect engagement and providing solutions to those is taking marketing efforts to another level.

Branding: As local marketers know the unique tastes of their audience, it is justified that they require marketing material that appeals to their market. The freedom to createpersonalized stuff works well for the local marketer, national marketer AND attracting the prospects. Win-win for all.

Social media: Franchise owners aren’t able to interact much on social platforms. But this important media needn’t be sidelined if you have the right tool for it.  By setting up automatedsocial posts you can cross it off your everyday tasks.

Having a tough time deciding on the right channel marketing automation software? 

Download this e-guide and see exactly what constitutes a good automation platform for you and can help you to solve your own puzzle.