How Mindmatrix Became a Leader in Sales Enablement: An Infographic.

In March's issue of Venturebeat news, John Koetsier  had this to say of Mindmatrix founder Harbinder Khera,  

"Khera started Mindmatrix in 1998, eight years before Marketo — often thought of as the pioneer in marketing automation — was a gleam in CEO Phil Fernandez‘s eye. The company has been bootstrapped since day one and today has more than 800 customers worldwide, mostly large enterprises. In the madly expanding world of marketing technology, it’s something different — something that doesn't exactly have a name yet." 

But we call it Sales Enablement.  Mindmatrix define sales enablement as using technology to empower sales teams to reduce their prospect research efforts and optimize their lead to sales conversion ratio. 

The Mindmatrix platform provides sales teams with the content to make them independent of the marketing team; yet at the same time promotes a seamless marketing-sales alignment for improving sales effectiveness. 

Let's take a look at the history of Mindmatrix and how it became a leader in Sales Enablement. 

To learn more, visit Mindmatrix.