How To Rock the New Promotions Tab Layout

It’s Facebook official. Facebook has done it and now Google seems to be following suit too.

Images are the new subject lines.

Google is in the “field trial” phase of this new layout for the promotions tab. I signed up for a trial a few days ago and saw the results today. (Though it’s not open to all, you could try signing up here).

Here’s a snap shot of what the new promotions tab looks like-

For this to work, prospects will have to open the tab in the first place, but once here, you have every chance to outshine the other senders. How? Images. Real captive images accompanied by a catchy subject line.

So you see, for every mail, there are three main elements. Let’s discuss what they are:

• The image: In the new layout, images are the most prominent feature of your email. As you can see in the screenshot above, that email from Shutterstock stands out due to the vibrant colors. Make sure you select the right picture that describes your email and your business best.

• Subject line: As you see in the picture above, apart from the image and sender’s name, you can view the subject line too. Of course your image is your trump card here, but don’t ignore that subject line. The best subject lines will be the ones that are an extension of the image (role-reversal, I’ll say).

• Your brand logo: Do you see the little square on the bottom-right corner? That’s where your brand logo will be snuggled. For ex, Michelin tires would be M, Wendy’s would be the red haired-freckled girl, Mc Donald’s would be the yellow M, you get the picture.  If you don’t have a logo that fits there, you see the letter from which your name begins.

And if you wish to return to the old view, there is a list view option on the top-left of the page. 

Time to let the images do the talking.

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