How Franchisors Can Protect Their Brand and Increase Sales.

Franchisors struggle with a specific and unique set of challenges; primarily the need to sustain and maintain and a strong brand identity and corporate voice.

 It is especially challenging during periods of growth and expansion when a franchise is opening several new locations in different areas of a state or even across the country. Different locations need to be able to market and promote to their demographic; personalized communication is imperative to successful selling. One zip code's demographic can vary from another and the prospective customers will have different needs and purchasing behavior. 

How does a franchisor, then,  successfully maintain strong corporate messaging and branding while allowing their franchise locations the opportunity to sell and market to the different needs of their location's customers? 

This video is a short overview of how a Sales Enablement platform can enable various locations to have strong, independent marketing strategies that will drive sales; all the while not diluting the corporate brand. 

Mindmatrix for Franchise Owners