How Mindmatrix can make you best-in-class?

According to Aberdeen’s latest research, best-in-class companies excel at the following areas

• Visibility into sales deployment of content 
• Marketing-to-sales lead acceptance rate
• Empowering sales with customizable content
• Reverse visibility for sales

Here’s a quick look at how Mindmatrix can make that happen

Visibility into sales deployment of content

The Mindmatrix platform has a strong asset management module which provides detailed reports on asset usage and consumption—both internally and externally. That means marketing knows exactly which sales/marketing collateral were used, at what stage of the sales cycle and what the response was to them. This visibility helps your company on two counts—one, marketing knows which content pieces are effective and second, you can correct and coach salespeople who are using the wrong assets, helping them to be more effective.

Marketing-to-sales lead acceptance rate

The Mindmatrix platform ensures you enjoy a higher marketing-to-sales lead acceptance rate through its advanced lead management system. The platform first studies each lead in-depth and then scores them by mapping lead behavior and attributes against a custom lead scoring model. Then, it automatically segments them into different categories and the ones truly ready to interact with sales are passed on to the sales team, while others are automatically put into lead nurturing drips to be nurtured till they qualify to meet sales. As a result, there is an overall improvement in the quality of leads that are passed from marketing to sales, which results in greater marketing-to-sales lead acceptance rate.

Empowering sales with customizable content 

Mindmatrix follows a template-based approach to collateral creation allowing marketing to generate content, while customizing it automatically for your prospects the way the sales team wants it. Mindmatrix also gives sales the ability to customize content as per their requirements. In order to ensure branding and messaging is not tampered with, Mindmatrix allows you to decide the level to which your salespeople are permitted to customize the content.

Reverse visibility for sales

Mindmatrix provides a single, consolidated prospect view—that means both marketing and sales know, at any given point in time, what the lead is up to. When lead is passed on to sales, the salesperson has access to the entire activity history of the lead—right from the time of leads’ first interaction with your company. This enables your sales team to present a more custom, unique value proposition to every lead that they contact.

Be best-in-class with Mindmatrix

The Mindmatrix platform has all the capabilities you need to fall into the best-in-class category. Designed to most effectively allow sales reps to access, utilize and measure assets and results so that they can sell more, faster, Mindmatrix is a valuable ally in your sales enablement efforts.