Mindmatrix Users Can Now Engage in Account Based Selling and Marketing Using the Mindmatrix Sales Enablement Software

Mindmatrix users can now engage in account based selling and marketing using the Mindmatrix Sales Enablement Software. The account based approach to sales and marketing will help make their sales and marketing more effective. Mindmatrix offers all of the tools a firm will need to engage in account based selling.

Explaining the concept of account based selling, Harbinder Khera, CEO, Mindmatrix mentioned, “Account based selling involves adopting a global approach to a lead. Under the account based selling concept, when a lead comes in, you don’t go after them blindly. Instead, you look at them holistically, taking into account their role in their company, their role in the decision making process and then develop targeted marketing and sales messages not just for them, but for others in the same company who may be a part of the sales cycle. Account based selling is a revolution in B2B sales as it has brought with it a whole new approach to selling. This approach is especially useful in cases where more than one lead has come from the same company. An account based approach to sales ensures that your company’s messaging stays consistent and intact--irrespective of who is pitching to whom.”

According to Harbinder Khera, the fast evolving nature of the B2B sales cycle is the reason for this shift from lead-based selling to account-based selling. Harbinder believes that with the buyers becoming more powerful, better informed and having information at their fingertips, there’s a need to convince not just the one lead that flows in, but the entire set of decision makers from the organization before you can close the lead. Mindmatrix's sales enablement software allows businesses to do that by offering them a seamless view of their prospects across the spectrum and allowing them to engage in personalized, one-on-one sales and marketing communication with them.

Harbinder further explains, “With Mindmatrix, you can engage in account based selling at every stage. For example, a lead visits our site and expresses interest in our sales enablement software. Mindmatrix offers prospecting tools that the sales team can use to reach out not only to the one initial lead, but also to all possible decision makers including the CFO, CTO, and the CEO. Mindmatrix also offers personalized sales and marketing playbooks which allow our salespeople to speak their language. That means, if they are pitching our product/services to the CFO of a company, they will be speaking of benefits in terms of revenue, ROI and numbers, whereas if you were pitching it to the sales team, they would be talking about the benefits Mindmatrix Sales Enablement Software offers in terms of closing leads.”