Leading Partner Relationship Management Software Provider, Mindmatrix to exhibit at Specialized Channel Focus 2016

Mindmatrix will be showcasing its ‘Complete Partner Relationship Management’ solution at the show

Mindmatrix is sponsoring and exhibiting at the upcoming Specialized Channel Focus 2016 to be held on November 8th & 9th in Denver, CO. Channel Focus 2016  is a unique tradeshow that addresses the new channel developments emerging in the IT industry.

Harbinder Khera, Mindmatrix CEO, is excited for the opportunity to make a case for complete channel enablement at the tradeshow. "While channel marketing automation platforms do a decent job of offering marketing support to channel partners, investing in a channel marketing tool alone leaves many loose ends. What channel partners really want is a complete PRM software  that can help them walk the last mile confidently and close their leads. Key elements include guided sales processes; tools that help them take the guesswork out of what to say, when to say it and how to say it to a lead, and the ability to reach out to leads at the local level, and to present the offering as one of their own. For the channel sales model to work, companies need to support their channel partners throughout the sales process-–all the way to the close. That’s the model we are presenting at the Specialized Channel Focus Tradeshow this year.”

Mindmatrix provides a marketing and sales enablement sofwtare for direct sales, channels & dealers helping them sell more. With Mindmatrix, sales & channel managers and corporate marketing, enjoy improved visibility into sales activities, channel engagement, lead performance and asset effectiveness.

On the IT and MSP front, Mindmatrix offers the MSP-IT Advantage Program, which provides Managed Service Providers, VARs, integrators, consultants and ISVs all the tools, strategies, content and marketing and sales support they need to pursue and close leads effectively.

Catch Mindmatrix at Specialized Channel Focus 2016 on November 8th & 9th at Denver, CO to learn more.