Channel Partner Portal - The 3rd element for successful PRM

Unlike salespeople, your channel partners don’t have hands-on access to your sales/marketing training sessions or brand induction workshops. They don’t have the luxury of having a solid sales game plan written out for them every quarter. A partner portal compensates for this by providing your channel partners with easy access to critical elements that will help them close deals faster. A partner portal plays a key role in making it easy for them to sell more for you.

Tip: Make sure your partner portal covers EVERYTHING that your channel partners will need when selling your product or service.

Examples include asset repository, deal registration capability, MDF application, access to training & certification programs, access to chat support so they can reach out to you instantly, etc. Channel partner portals are becoming commonplace. If you want your channel partners to use your partner portal regularly, you need to make it better than the others. Offer tools for collaboration, support and assistance direct from the portal, and of course, make sure it is available whenever they need it. That means making sure your partner portal is accessible via smartphone and other internet enabled devices. The more hassle-free your partner portal, the greater the chances your channel partners will actually use it.

To learn more about the essentials of an effective partner portal, download our whitepaper 9 Must-haves for an excellent partner portal.