Personalization's Scaling New Heights!

We all know that Personalization plays a key role in marketing. Studies have established it time and again that sharing a personal relationship with prospects has its share of benefits. This blog post takes a look at certain instances where businesses have gone a step beyond the conventional to bring a personal touch in its interaction with its prospects and customers.

Facebook: If you've just had a break-up, Facebook now shields you from additional heartbreak by not showing you the pictures of your good time together! Photo Memories appear in the top right corner of some Facebook. But, if you change your relationship status, it will no longer list your ex there, your ex's photos won't show up in the memory box.

Google: Google always has a special doodle to commemorate the birthdays of famous persona. Now, it will feature a special doodle for your birthday too. If you sign into Google on your birthday, you'll be greeted with a Birthday Doodle!

Starbucks: Starbucks now offers free Wi-Fi to all its patrons. There's two-fold objective behind this:

• a) To create a unique and enhanced customer experience
• b) To learn more about the customers and what they do when they're at Starbucks

The icing on the cake is that, Starbucks Wi-Fi offers free access to premium and exclusive content like the ones on Wall Street Journal.

It's clear from the efforts these industry giants are taking that personalization plays a key role in building a positive customer-brand relationship.