A demand generation campaign is often treated like an unsolved puzzle by marketers. We demystify the demand gen puzzle in this blog post by telling you the 5 key ingredients that will help you serve the perfect Demand Generation campaign…
Staying connected to prospects and customers
Repeat after us… “Demand generation campaigns are not a one-time thing”. Stay in touch with your prospects consistently and don’t forget them after that first e-mail blast. Follow-up mails, phone-calls, monthly newsletters etc, are great ideas.
Adopting multiple marketing avenues
Your prospects are everywhere—on the web, on Facebook, out there in the real world! So, why should your demand generation strategies be limited to e-mail campaigns? Rope in use of Print media, social media, PPCs and even trade shows to announce your presence.
Personalizing your marketing
People respond better to messages directed to them rather than random advertising. Why not add a personal touch to your demand generation campaigns by doing simple things like addressing the reader by their name, or providing relevant offers…
Updated marketing database
Your demand generation campaigns will be more effective if you target the right prospects—that means ensuring your prospect database has the latest information about the contacts. Why waste money on a print flyer or brochure to someone who no longer lives at that address?
Tracking buyer behavior
Going back to point#1…demand generation is not a one-time effort and it involves constant follow-ups. But, to have effective follow-ups, you need to know prospect history. Having answers to questions like how the prospect responded to your marketing message…did they open the last e-mail…how much time they spent on your website, etc. can help you do effective follow ups.
Staying connected to prospects and customers
Repeat after us… “Demand generation campaigns are not a one-time thing”. Stay in touch with your prospects consistently and don’t forget them after that first e-mail blast. Follow-up mails, phone-calls, monthly newsletters etc, are great ideas.
Adopting multiple marketing avenues
Your prospects are everywhere—on the web, on Facebook, out there in the real world! So, why should your demand generation strategies be limited to e-mail campaigns? Rope in use of Print media, social media, PPCs and even trade shows to announce your presence.
Personalizing your marketing
People respond better to messages directed to them rather than random advertising. Why not add a personal touch to your demand generation campaigns by doing simple things like addressing the reader by their name, or providing relevant offers…
Updated marketing database
Your demand generation campaigns will be more effective if you target the right prospects—that means ensuring your prospect database has the latest information about the contacts. Why waste money on a print flyer or brochure to someone who no longer lives at that address?
Tracking buyer behavior
Going back to point#1…demand generation is not a one-time effort and it involves constant follow-ups. But, to have effective follow-ups, you need to know prospect history. Having answers to questions like how the prospect responded to your marketing message…did they open the last e-mail…how much time they spent on your website, etc. can help you do effective follow ups.
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