My last post was all about how Smarketing can help you close deals faster. Today we’ll see how smarketing can help you stretch your marketing dollar.
Well, for starters, it gives you a complete 360 degree view of your prospect, so your marketing team knows exactly what’s going on in the prospect’s mind. You are aware of their every behavior, every attribute and will be able to predict their next step in the sales cycle.
Not just that, when you are aware of your prospect’s digital footprint to this extent, it becomes very easy for you to personalize your marketing approach towards them. And…personalized, well-targeted marketing campaigns always fare better than random ones.
In short, smarketing empowers you with a thorough understanding of your prospects which makes your marketing more effective—you spend less time and money pursuing your leads…and that leaves you with more resources and energy to pursue more leads. Doesn’t that stretch your marketing dollar, now?
Well, for starters, it gives you a complete 360 degree view of your prospect, so your marketing team knows exactly what’s going on in the prospect’s mind. You are aware of their every behavior, every attribute and will be able to predict their next step in the sales cycle.
Not just that, when you are aware of your prospect’s digital footprint to this extent, it becomes very easy for you to personalize your marketing approach towards them. And…personalized, well-targeted marketing campaigns always fare better than random ones.
In short, smarketing empowers you with a thorough understanding of your prospects which makes your marketing more effective—you spend less time and money pursuing your leads…and that leaves you with more resources and energy to pursue more leads. Doesn’t that stretch your marketing dollar, now?
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