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Happy Holidays Everyone!

on December 23, 2014

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Market to succeed in 2010

2009 saw marketers experiment with varied strategies in the hope that something will yield results. These experiments along with the current economic conditions have shaped the marketing strategies for 2010. This article outlines some of the up-coming marketing trends. 1. Value addition : The recession is just lifting and people are still cautious. They don’t want to spend too much too soon. People are willing to put their money only where they get real value addition. What you need to do is position your brand in such a manner that it reflects value. 2. Meet expectations : We spoke about value addition above, the next challenge is to meet consumer expectation—ensuring that what you offer is of value to your customers. People now want more for less. To make your brand truly successful, it is important that you offer them what they perceive to be of value and importance. 3. Enhance consumer experience : Does your company perennially put clients on-hold? Does your site take too much time...

Content Ideas for Social Media Marketing

Social media is dynamic in nature and demands the same out of marketers who use it to promote their brands. As a result, businesses often struggle with content creation. Delivering fresh content, constantly is not easy. But, many businesses fail to tap into the rich content and content sources existing in-house. This blog-post lists out 5 rich content sources often overlooked by social media marketers. Employees: Get your best employees on social media. Look for those who are most involved and are able to see the big picture. If you can get those employees who are in direct contact with customers, that would be even better! Photos: Your company sponsored a charity event? Upload the pictures on Facebook with appropriate captions. Press Releases: Did you staff attend advanced training? Did your business put up a stall at an exhibition, or did you senior manager speak at a renowned conference? Write a press release and post it online and provide links on your social media sites. Customers...

Tweet Your Way to Success!

Whether you’re an entrepreneur or an employee, chances are you already know about the storm created by Twitter. You’ve heard how helpful it proves when building your business’s brand online. Twitter helps you remain virtually connected to your peers and customers 24/7X365, the Tweets and ReTweets help your company’s search engine optimization efforts, it announces your presence et al. And you’ve even created a Twitter account. Now you’re probably wondering how to make an impact in 140 characters or less. Here are a few tips that can help. Managing your online reputation—the first thing you need to do is learn to manage your online reputation. Word of mouth marketing and publicity is the strongest because your brand is being referred to potential customers by one of them. So, make sure they’re saying good things about your brand. One poor comment and your brand will soon be all over the place on the web taking a beating. Fix the gaps—we spoke about ...

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