Mindmatrix's 'on-behalf marketing' feature works to further strengthen partner relationships

The PRM software empowers vendors to engage in powerful social media and email marketing campaigns on behalf of their channel partners

Mindmatrix PRM software now allows corporate marketing teams to engage in marketing and sales campaigns for their channel partners through its 'on-behalf marketing’ feature. The ‘on-behalf’ module of Mindmatrix channel marketing software allows corporate marketing teams to send emails and update social media pages on behalf of their channel partners, thus allowing companies to help channel partners build their local brand and successfully market and sell vendor products at the local level.

This feature is in addition to the PRM software’s ‘Content syndication’ module, which automatically customizes sales and marketing assets to third party sites, such as social media platforms and partner portals for use at the local level. The content syndication module makes channel partner marketing easy by offering corporate marketing teams an interface to create everything channel partners need from their corporate offices. That includes customized email campaigns, social media campaigns, landing pages, advertising campaigns and sales materials. All of these assets can be customized for each of the channel partners, helping them engage in local marketing effectively. Meanwhile, corporate marketing teams still retain control over the brand and messaging.

Harbinder Khera, CEO, Mindmatrix says, “The key to strengthening channel partner relationships is making it easy for them to sell. Mindmatrix’s on-behalf marketing module and the content syndication module are all efforts to make this happen. We all know that effective marketing and brand building demands consistency, but often the channel partners are too busy selling to be consistent in social media or email marketing. Our PRM software offers companies ways to ensure their channel partners are consistently pushing their products and services on social media and via emails without taking their focus away from their main task at hand—selling. So, while your channel partners are off selling, our software works with you behind the scenes to help build their personal brand and relationship with clients to help them close more leads for you, faster.”